Privacy policy

Privacy policy

We are delighted that you are interested in our company. The management of Premium Foods GmbH take data protection very seriously. The web pages of Premium Foods GmbH can be used without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is required and there is no legal basis for such processing, we will generally obtain consent from the data subject.

Personal data, e.g. name, address, e-mail address or telephone number, is always processed in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection provisions which apply to Premium Foods GmbH. Our company wishes to use this Privacy Policy to inform the public about the nature, scope, and purpose of the personal data that we collect, use and process. Furthermore, this Privacy Policy will also provide data subjects with clarification regarding their rights.

As the data controller, Premium Foods GmbH has implemented numerous technical and organisational measures in order to guarantee the most comprehensive protection possible for the personal data which is processed via this website. Nevertheless, internet-based data transmission can suffer from gaps in security, meaning that it is not possible to guarantee complete protection. For this reason, all data subjects are also free to transmit personal data to us by alternatives means, such as by telephone.

1. Definitions

The Privacy Policy of Premium Foods GmbH is based on the definitions that have been used by the European legislator when drafting the General Data Protection Regulation (GDPR). Our Privacy Policy is designed to be as easy to read and readily understandable for the public as it is for our customers and business partners. To ensure this, we first wish to clarify the following definitions.

The following terms, among others, are used in our Privacy Policy:

  • a) Personal data

    Personal data means any information relating to an identified or identifiable natural person (hereinafter the “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b) Data subject

    The data subject is any identified or identifiable natural person whose personal data is processed by the data controller.

  • c) Processing

    Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing

    Restriction of processing means the marking of stored personal data with the aim of limiting its processing in the future.

  • e) Profiling

    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

  • f) Pseudonymisation

    Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g) Controller

    Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) Processor

    Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i) Recipient

    Recipient means a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

  • j) Third party

    Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

  • k) Consent

    Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws in place within the Member States of the European Union and other provisions relating to data protection is:

Premium Foods GmbH
Bielefelder Str. 4
10709 Berlin Germany
Deutschland
Tel.: 030 616 587 30
E-Mail: info@premiumfoods.de
Website: www.altomayo.de

3. Cookies

The website of Premium Foods GmbH uses cookies. Cookies are text files which are placed and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a “cookie ID”. A cookie ID is a unique identifier for that cookie. It is comprised of a string of characters by means of which websites and servers can be allocated to the specific internet browser in which the cookie has been stored. This allows the visited websites and servers to differentiate between the data subject’s individual browser and other internet browsers that contain other cookies. A specific internet browser can be subsequently recognised and identified by means of the unique cookie ID.

The use of cookies allows Premium Foods GmbH to offer the users of this website more user-friendly services which it otherwise would not be able to without the placement of cookies.

A cookie makes it possible to optimise the information and offers on our website with the user in mind. As we have already mentioned, cookies allow us to recognise the users of our website upon subsequent visits. The purpose of this subsequent recognition is to make it easier for users to use our website. For example, a user of a website which uses cookies does not need to enter his or her login details every time he or she visits the website, because this is performed by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie used in the online shop. A cookie enables the online shop to remember the items that a customer has placed in the virtual shopping cart.

The data subject can at any time prevent the placement of cookies by our website by adjusting the settings of the internet browser that he or she is using and thus permanently object to the placement of cookies. Furthermore, cookies which have already been placed can also be deleted at any time via the internet browser or other software programs. This can be performed in all commonly used internet browsers. If the data subject deactivates the placement of cookies in the internet browser which is being used, it may not be possible to use all of our website’s functions in full as a result.

4. Collection of general data and information

Every time the website of Premium Foods GmbH is visited by a data subject or an automated system, the website collects a range of general data and information. This general data and information is stored in the server’s log files. The type of information collected may include (1) the types of browser and versions used, (2) the operating system used by the system accessing the website, (3) the website from which an accessing system was directed to our website (“referrer”), (4) the sub-websites which are addressed via an accessing system on our website, (5) the date and time of access to our website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) any other similar data and information used to avert dangers in the event of attacks on our information technology systems.

When using this general data and information, Premium Foods GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) to optimise the content of our website as well as the advertising for this, (3) to ensure continued functioning of our information technology systems and the technology of our website and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by Premium Foods GmbH statistically, on the one hand, and further with the aim of increasing data protection and data security within our company in order to ultimately to provide the best possible level of protection for the personal data processed by us. The anonymous data of the server log files is stored separately from all other personal data provided by a data subject.

5. Registering on our website

The data subject has the option to register on the controller’s website by providing personal data. The personal data which will be transmitted to the controller is determined by the respective input mask which will be used for registration. The personal data input by the data subject will only be collected and store for internal use by the controller and for the controller’s own purposes. The controller can pass on the data to one or several processors, e.g. parcel service, who also only use the personal data for an internal use which can be attributed to the controller.

By registering on the controller’s website, the IP address given by the data subject’s internet service provider (ISP), date and time of the registration will also be stored. This data is stored as this is the only way to prevent our services from being misused and if necessary, this data can be used to investigate offences which have been committed. In this respect, the storage of this data is necessary in order to protect the controller. This data will not be passed on to third parties unless there is a legal obligation to do so or such is required in order to prosecute a crime.

By registering and voluntarily providing personal data, the data subject enables the controller to provide him or her with content or services which, due to their nature, can only be offered to registered users. Registered individuals have the option to amend the personal data or to have it completely deleted from the controller’s database at any time.

Upon request to do so, which can be made at any time, the controller shall provide any data subject with information regarding which personal data concerning the data subject is stored. In addition, the controller shall amend or erase personal data upon request or instruction from the data subject, provided no statutory retention obligations prevent such. All of the controller’s employees are ready to assist the data subject in this regard in their capacity as contact partners.

6. Subscription to our newsletter

The website of Premium Foods GmbH offers its users the chance to subscribe to the company’s newsletter. The personal data which will be transmitted to the controller when requesting the newsletter is determined by the input mask that is used for this purpose.

Premium Foods GmbH regularly keeps its customers and business partners up to date regarding the company’s offers by means of a newsletter. Our company’s newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject has signed up to receive the newsletter. For legal reasons, a confirmation e-mail will first be sent to the e-mail address provided by the data subject for the purpose of receiving the newsletter as part of a double opt-in process. This confirmation e-mail enables us to check that the owner of the e-mail address, as the data subject, has authorised its use for the purpose of receiving the newsletter.

When someone subscribes to the newsletter, we also store the IP address, assigned by the internet service provider (ISP), of the computer system used by the data subject at the time of registration, as well as the date and time of registration. This data must be collected in order to demonstrate any (potential) misuse of a data subject’s e-mail address at a later date, meaning that this collection therefore serves to protect the controller from a legal standpoint.

The personal data which is collected when someone subscribes to the newsletter will only be used in order to send the newsletter. Furthermore, subscribers to the newsletter can be sent information via e-mail where such is necessary for the provision of the newsletter service or a registration relating to such, as might be the case in the event of changes to the newsletter offer or a change in technical conditions. None of the personal data that is collected within the context of the newsletter service is passed on to third parties. The data subject can cancel his or her subscription to our newsletter at any time. The consent permitting the storage of personal data which the data subject has shared with us for the purpose of receiving the newsletter can be revoked at any time. A link allowing this consent to be revoked is provided in every newsletter. The data subject can also unsubscribe from the newsletter at any time by visiting the controller’s website directly or by communicating this wish to the controller in some other way.

7. Newsletter tracking

The newsletters of Premium Foods GmbH contain “tracking pixels”. A tracking pixel is a miniature graphic embedded in e-mails of this kind which are sent in HTML format, which enables log file recording and log file analysis. Through this, the success (or lack thereof) of online marketing campaigns can be statistically analysed. Using the embedded tracking pixel, Premium Foods GmbH can detect if and when an e-mail sent to the data subject has been opened and which links contained in the e-mail have been accessed by the data subject.

The personal data which is collected via the tracking pixel contained in the newsletters is stored and analysed by the controller in order to optimise the newsletter and better tailor the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled to revoke the separate declaration of consent made to this effect via the double opt-in process at any time. If consent is revoked, this personal data shall be erased by the data controller. Premium Foods GmbH will automatically consider the act of unsubscribing from the newsletter to be a revocation of consent.

8. Contakt options via the website

As required by legal provisions, the Premium Foods GmbH website contains information which allows other parties to quickly contact our company via electronic means and allows them to contact us directly. This includes a general address for so-called electronic post (e-mail address). If a data subject contacts the controller via e-mail or using a contact form, the personal data provided by the data subject will be automatically stored. Data of this nature, which has been voluntarily disclosed to the controller by the data subject, will be stored for the purpose of processing or contacting the data subject. None of this personal data is passed on to third parties.

9. Routine deletion and blocking of personal data

The controller processes and stores personal data concerning the data subject only for the period necessary to achieve the purpose of the storage or insofar as this has been provided for by the European legislator, or any other legislator in law, or regulations to which the controller is subject.

If the storage purpose no longer applies or a storage period prescribed by the European legislator or any other competent legislator expires, the personal data shall be routinely blocked or deleted in accordance with the statutory provisions.

10. Rights of the data subject

  • a) Right to confirmation

    The European legislator has granted all data subjects the right to obtain from the controller confirmation as to whether or not personal data concerning him or her is being processed. If a data subject wishes to exercise this right to confirmation, he or she can contact an employee of the controller at any time.

  • b) Right of access

    The European legislator has granted anyone whose personal data is processed the right to request from the controller, at any time, free information regarding the personal data relating to him or her which is being stored and to receive a copy of this information.
    Furthermore, the European legislator permits the data subject to request the following pieces of information:

    • the purposes of the processing
    • the categories of personal data concerned
    • the recipients or categories of recipient to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations
    • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
    • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
    • the right to lodge a complaint with a supervisory authority
    • where the personal data is not collected from the data subject: any available information as to its source
    • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

    The data subject shall also have the right to be informed as to whether personal data has been transferred to a third country or an international organisation. Where such is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

    If a data subject wishes to exercise this right of access, he or she can contact an employee of the controller at any time.

  • c) Right to rectification

    The European legislator has granted anyone whose personal data is processed the right to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

    If a data subject wishes to exercise this right to rectification, he or she can contact an employee of the controller at any time.

  • d) Right of erasure

    The European legislator has granted anyone whose personal data is processed the right to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and provided that the processing is not necessary:

    • The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
    • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) GDPR, or point (a) of Article 9(2) GDPR, and where there is no other legal ground for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
    • The personal data has been unlawfully processed.
    • The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
    • The personal data has been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

    Where one of the above grounds applies and a data subject wishes personal data stored by Premium Foods GmbH to be erased, he or she can contact an employee of the controller at any time. The employee of Premium Foods GmbH will ensure that the request for erasure is immediately complied with.

    Where the personal data has been made public by Premium Foods GmbH and our company, as the controller as per Article 17(1) GDPR, is obligated to erase said data, Premium Foods GmbH, taking into consideration the available technology and the costs of implementation, shall take appropriate measures, including those of a technical nature, to inform other controllers which process the public information that the data subject has requested that these other controllers erase all links to this personal data or copies or replications of this personal data, unless the processing is necessary. The employee of Premium Foods GmbH will carry out the necessary measures in the individual case concerned.

  • e) Right to restriction of processing

    The European legislator has granted anyone whose personal data is processed the right to obtain from the controller restriction of processing where one of the following applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
    • The controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise or defence of legal claims.
    • The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

    Where one of the above grounds applies and a data subject wishes for personal data stored by Premium Foods GmbH to be erased, he or she can contact an employee of the controller at any time in his regard. The employee of Premium Foods GmbH will ensure that the processing is restricted.

  • f) Right to data portability

    The European legislator has granted anyone whose personal data is processed the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machinereadable format. He or she also has the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR, and the processing is carried out by automated means, provided the processing is not necessary for the performance of a task carried out in the public interest or subject to the exercise of public authority vested in the controller.

    In exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject shall also have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that the right and freedoms of another person will not affected by such.

    The data subject may contact an employee of Premium Foods GmbH at any time should he or she wish to exercise his or her right to data portability.

  • g) Right to object

    The European legislator has granted anyone whose personal data is processed the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) GDPR. This also includes profiling based on those provisions.

    If an objection is made, Premium Foods GmbH shall no longer process the personal data unless we can demonstrate that there are compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or that the processing is necessary for the establishment, exercise or defence of legal claims.

    Where Premium Foods GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to Premium Foods GmbH regarding the processing for direct marketing purposes, the personal data shall no longer be processed by Premium Foods GmbH for such purposes.

    Where personal data are processed by Premium Foods GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR, the data subject, on grounds relating to his or her particular situation, shall also have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    The data subject may contact any employee of Premium Foods GmbH directly at any time should he or she wish to exercise his or her right to object. In the context of the use of information society services, and notwithstanding Directive 2002/58/EG, the data subject may also exercise his or her right to object by automated means using technical specifications.

  • h) Automated individual decision-making, including profiling

    The European legislator has granted anyone whose personal data is processed the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision is (1) necessary for entering into, or performance of, a contract between the data subject and a data controller, or, (2) authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or, (3) based on the data subject’s explicit consent.

    If the decision-making is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or, (2) is based on the data subject’s explicit consent, Premium Foods GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

    If a data subject wishes to exercise his or her rights pertaining to automated decisionmaking, he or she can contact an employee of the controller at any time.

  • i) Right to revoke consent to process personal data

    The European legislator has granted anyone whose personal data is processed the right to revoke his or her consent to the processing of his or her personal data at any time.

    If a data subject wishes to exercise his or her right to revoke consent, he or she can contact an employee of the controller at any time.

11. Data protection provisions regarding the use and application of facebook

The controller has integrated components belonging to the company Facebook into this website. Facebook is a social network.

A social network is an online social meeting place or community which generally allows its users to communicate with each other and interact with each other within that virtual space. A social network can also be used as a platform for the exchange of opinions and experiences, or allows the online community to make available personal or company-related information. Facebook allows the users of the social network to create private profiles, upload photos and connect by means of friend requests, among other things.

The company that operates Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside of the USA or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Every time one of the individual pages of this website, which is operated by the controller and into which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Facebook component causes the internet browser on the data subject’s IT system to automatically download and display the corresponding Facebook component. A full overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. Through this technical process, Facebook is able to know which exact subpages of our website are visited by the data subject.

If the data subject is also logged into Facebook at the same time, every time our website is accessed by the data subject and for the entire time that he or she remains on our website, Facebook can recognise which exact subpages of our website are visited by the data subject. This information is collected by the Facebook component and assigned to the data subject’s respective Facebook account. If the data subject clicks on one of the Facebook buttons which are integrated into our website, e.g. the “Like” button, or the data subject leaves a comment, Facebook assigns this information to the data subject’s personal Facebook account and stores the personal data.

If the data subject is also logged into Facebook at the same time as he or she visits our website, Facebook is then always informed, via the Facebook component, that the data subject has visited our website; this takes place irrespective of whether the data subject clicks on the Facebook component or not. If the data subject does not want information to be transmitted to Facebook in this way, he or she can prevent it from being transmitted by logging out of his or her Facebook account prior to visiting our website.

Facebook’s privacy policy, available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also describes the setting offered by Facebook to protect the data subject’s privacy. There are also various applications available which make it possible to stop data being transmitted to Facebook. Such applications can be used by the data subject to stop data being transmitted to Facebook.

12. Data protection provisions regarding the use and application of google analytics (anonymisation function)

The controller has integrated a Google Analytics component (with anonymisation function) into this website. Google Analytics is a web analysis service. Web analysis is the gathering, collection and evaluation of data on the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject is directed to another website (“referrer”), which subpages of the website are accessed or how often they are accessed, and the time for which they are viewed. Web analysis is used primarily for the purposes of optimising websites and carrying out cost-benefit analyses for online advertising.

The company that operates Google Analytics is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the add-on "_gat._anonymizeIp” to carry out web analysis via Google Analytics. This add-on causes the IP address of the data subject’s internet connection to be truncated and anonymised when our website is accessed from within a Member State of the European Union or another country which is a signatory to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flows of visitors to our website. Google uses the obtained data and information to, among other things, evaluate usage of our website, compile for us online reports showing the activities performed on our webpages, and provide other services relating to the use of our website.

Google Analytics places a cookie on the data subject’s IT system. The nature of cookies has already been described above. The placement of cookies enables Google to carry out an analysis of how our website is used. Every time one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component has been integrated, is accessed, the Google Analytics component causes the internet browser on the data subject’s IT system to automatically transmit data to Google for online analysis purposes. By means of this technical process, Google obtains information about personal data, such as the IP address of the data subject, which helps Google to, among other things, trace the origin of the visitors and clicks and subsequently calculate commission fees.

Personal information, e.g. time of access, location, the page from which the website was accessed and the frequency of the visits to our website by the data subject, is stored by means of the cookie. Each time our webpages are visited, this personal data, including the IP address of the data subject’s internet connection is transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may pass on this personal data which has been collected via the technical process to third parties.

As already described above, the data subject can stop our website from placing cookies at any time by adjusting his or her internet browser settings and thus permanently objecting to the placement of cookies. Adjusting the browser settings in this way would also prevent Google Analytics from placing a cookie on the data subject’s IT system. Any cookie which has already been placed by Google Analytics can also be deleted at any time via the internet browser or other software programs.

In addition, the data subject can object to any collection of the data relating to the use of this website which has been generated by Google Analytics, as well as object to the processing of this data by Google and prevent such from happening. In order to do this, the data subject must download and install a browser add-on, which is available at the following link: https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about the visits made to websites may be transmitted to Google Analytics. Google will regard the installation of the browser add-on as an objection to the collection of data. If the data subject’s IT system is deleted, formatted or re-installed at a later date, the data subject must also re-install the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who has been granted control over this matter, the browser add-on can be reinstalled or re-activated.

Further information and Google’s current data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html . A more detailed explanation of Google Analytics can be found at the following link: https://www.google.com/intl/de_de/analytics/ .

13. Data protection provisions regarding the use and application of google remarketing

The controller has integrated Google Remarketing services into this website. Google Remarketing is a function of Google AdWords which allows a company to show targeted ads to internet users who have already visited the company’s website. The integration of Google Remarketing thus allows a company to create user-oriented advertising and show the internet user adverts that relate to his or her interests.

The company that operates the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to enable interest-oriented advertising to be displayed. Google Remarketing allows us to display advertisements which are tailored to the individual requirements and interests of internet users via the Google advertising network or to have them displayed on other websites.

Google Remarketing places a cookie on the data subject’s IT system. The nature of cookies has already been described above. By placing the cookie, Google is able to subsequently recognise the visitor to our website if he or she later accesses websites that are also members of the Google advertising network. Every time a website into which the Google Marketing service has been integrated is accessed, the data subject’s internet browser is automatically recognised by Google. By means of this technical process, Google obtains information about personal data, such as the user’s IP address or surfing behaviour, which Google uses to display interest-oriented advertising, among other things.

Personal information, e.g. the websites visited by the data subject, is stored by means of the cookie. Therefore, every time our website is visited, personal information, including the IP address of the data subject’s internet connection is transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may pass on this personal data which has been collected via the technical process to third parties.

As already described above, the data subject can stop our website from placing cookies at any time by adjusting his or her internet browser settings and thus permanently objecting to the placement of cookies. Adjusting the browser settings in this way would also prevent Google Analytics from placing a cookie on the data subject’s IT system. Any cookie which has already been placed by Google Analytics can also be deleted at any time via the internet browser or other software programs.

The data subject also has the option to object to interest-oriented advertising being displayed by Google. In order to do this, the data subject must access the link www.google.de/settings/ads from any internet browser used by him or her and there define his or her desired settings.

Further information and Google’s current data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ .

14. Data protection provisions regarding the use and application of google adwords

The controller has integrated Google AdWords into this website. Google AdWords is an internet advertising service which allows advertisers to place ads in both Google’s search engine results and on the Google advertising network. Google AdWords allows an advertiser to predefine certain key words, by means of which an advert will only be displayed in Google’s search engine results if the user searches for a term related to the key word using the search engine. On Google’s advertising network, the ads are shared on topically relevant websites through the use of an automatic algorithm, taking into consideration the previously defined key words.

The company that operates the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by showing interest-oriented adverts on the websites of third-party companies and in the search results of Google’s search engine, and to display third-party adverts on our website.

If a data subject is directed to our website via a Google ad, Google will place a “conversion cookie” on the data subject’s IT system. The nature of cookies has already been described above. A conversion cookie becomes invalid after thirty days and serves only to identify the data subject. Provided the cookie has not yet expired, the conversion cookie makes it possible to see if specific subpages, e.g. the shopping cart of an online shop system, have been accessed on our website. The conversion cookie enables both Google and ourselves to see whether a data subject, who has been directed to our website via an AdWords ad, has generated sales, that is, whether he or she purchased goods or left the website.

The data and information that is collected through the use of Google AdWords is used by Google to compile visitor statistics for our website. We then use these visitor statistics to determine the total number of users that have found us through AdWords ads, thereby enabling us to determine the success (of lack thereof) of the respective AdWords ad and to optimise our AdWords ads in future. Neither our company nor other Google AdWords advertising customers receive information from Google which could be used to identify the data subject.

Personal information, e.g. the websites visited by the data subject, is stored by means of the conversion cookie. Therefore, every time our website is visited, personal information, including the IP address of the data subject’s internet connection is transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may pass on this personal data which has been collected via the technical process to third parties.

The data subject can prevent the placement of cookies by our website by adjusting the settings of the internet browser that he or she is using and thus permanently object to the placement of cookies, as already described above. Adjusting the browser settings in this way would also prevent Google Analytics from placing a conversion cookie on the data subject’s IT system. Any cookie which has already been placed by Google AdWords can also be deleted at any time via the internet browser or other software programs.

The data subject also has the option to object to interest-oriented advertising being displayed by Google. In order to do this, the data subject must access the link www.google.de/settings/ads from any internet browser used by him or her and there define his or her desired settings.

Further information and Google’s current data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ .

15. Method of payment: Data protection provisions concerning PayPal as a method of payment

The controller has integrated PayPal components into this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also allows virtual payments to be processed by means of credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no typical account number. PayPal allows online payments to be sent to third parties and payments to be received. PayPal also fulfils certain fiduciary functions and offers buyer protection services.

The company that operates PayPal within Europe is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as the method of payment during the order process in our online shop, data concerning the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data which is required in order to process the payment.

The personal data that is transmitted to PayPal generally consists of the data subject’s name, surname, address, email address, IP address, telephone number, mobile telephone number or other data which is required in order to process the payment. Personal data pertaining to the respective order is also required in order to execute the purchase contract.

The transmission of data serves the purposes of processing the payment and preventing fraud. The controller will pass on personal data to PayPal, especially if such serves a legitimate interest. The personal data which is exchanged between PayPal and the controller may be transmitted to credit agencies by PayPal. This transmission of data serves the purposes of verifying identities and carrying out credit checks.

PayPal also gives the personal data to associated companies and service providers or subcontractors, where such is necessary in order to fulfil contractual obligations or where the data is to be processed on PayPal’s behalf.

The data subject can at any time revoke his or her consent which allows PayPal to handle personal data. Revoked consent will not apply to personal data which must be processed, used or transmitted in order to carry out the (contractual) processing of payments.

PayPal’s current data protection provisions can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

16. Legal basis of processing

Point (a) of Article 6(I)) GDPR serves as our company’s legal basis for processing operations for which we obtain consent for a specific processing purpose. If the personal data must be processed in order to fulfil a contract to which the data subject is a contracting party, such as that required in the case of processing operations which are necessary for a delivery of goods or the provision of another service or consideration, the processing is carried out on the basis of point (b) of Art. 6(I) GDPR. The same applies to processing operations which are necessary for the implementation of pre-contractual measures, such as in the case of enquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, this processing is carried out on the basis of point (c) Art. 6(I) GDPR. In rare cases the processing of personal data may be necessary in order to protect the data subject’s legitimate interests or those of another natural person. For example, this would be the case if a visitor to our business became injured and it then became necessary to pass on his or her name, age, health insurance details or other vital information to a doctor, hospital or other third party. The processing would then be carried out on the basis of point (d) of Art. 6(I) GDPR. Finally, processing operations could be carried out on the basis of point (f) of Art. 6(I) GDPR. This legal basis permits processing operations to which none of the aforementioned legal bases apply, if the processing is necessary in order to safeguard a legitimate interest of our company or of a third party, provided it is not outweighed by the interests, fundamental rights and freedoms of the data subject. We are therefore permitted to perform such processing operations in particular due to the fact that specific mentioned has been given to them by the European legislator. It essentially considers that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

17. Legitimate interests in the processing carried out by the controller or a third party

If the processing of personal data is carried out on the basis of point (f) of Article 6(I) GDPR, our legitimate interest is the conducting of our business operations for the benefit of all our employees and shareholders.

18. Period for which the personal data will be stored

The criteria for the period for which personal data is stored is the respective statutory retention period. After the period has expired, the relevant data will be routinely deleted, provided that it is no longer required for fulfilment of a contract or initiation of a contract.

19. Legal or contractual provisions regarding the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide personal data; Potential consequences of failing to provide personal data

We wish to clarify that sometimes the provision of personal data is required by law (e.g. tax regulations) or can also arise from contractual regulations (e.g. information about the contracting party). Sometimes a data subject needs to provide us with personal data for the purpose of concluding a contract, which we must then process. For example, the data subject is obligated to provide us with personal data if our company concludes a contract with him or her. Failure to provide personal data may make it impossible to conclude the contract with the data subject. The data subject must contact one of our employees prior to providing personal data. Our employee will explain to the data subject if, in the particular case in question, the provision of personal data is legally or contractually prescribed or required for the conclusion of the contract, if there is an obligation to provide the personal data and what the consequences of failing to provide the personal data would be.

20. Use of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This Privacy Policy has been created using the privacy policy generator provided by DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as a data protection officer , in cooperation with the data protection lawyers at law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.